An immediate response to this\nquestion can only be affirmative, for which there are so many palpable reasons.\nPrimarily, one should comprehend the idiosyncratic characteristics that\ndistinguish traditional marketing from digital marketing. While traditional\nform relies on explicit marketing techniques like television and newspaper ads,\nhoardings and posters, digital marketing is an implicit strategy that uses\nmodern technology and social media to persuade the customers to purchase the\ntargeted product.<\/p>\n\n\n\n
Evolution of Marketing<\/strong><\/p>\n\n\n\n Marketing is a highly effective\npromotional strategy that was employed since olden times to make a product\nrecognized by the public. Even a product of superior quality fails to produce\nthe desired result if it is not acknowledged by the outside world. Thus, each\nage in history had its own specific marketing strategies to target particular\nclients and entice them to buy a product. But, the marketing techniques\nunderwent gradual changes with the advancement of time and technology.<\/p>\n\n\n\n The earliest mode of\nadvertisement was similar to an announcement made to a crowd gathered at a\ncommonplace. It might probably go unnoticed or forgotten immediately. The\nadvent of printing gave a state of permanency and creativity to ads along with\nan increase in public appeal. As the message remains for a longer time in front\nof the customer\u2019s eyes, it will also get etched in their minds without any\nconscious effort. Television ads, hoardings and posters used the power of image\nalong with that of words to make marketing more attractive and persuasive.<\/p>\n\n\n\n Indirect Marketing<\/strong><\/p>\n\n\n\n With growth in the media industry, the marketing industry also became highly competent. Companies began to spend a huge amount of money to advertise their products through media. Even after spending so much, it remained a herculean task to get brand names registered in the minds of customers, as there are hundreds of brands competing for each product. So, companies began to search for alternate ways that are less expensive and have more reach to customers. This paved the way for indirect marketing, which is implicitly persuading the customer to take the desired action by analyzing consumer purchasing behavior.<\/p>\n\n\n\n Digital Marketing<\/strong><\/p>\n\n\n\n Digital marketing is the latest\ntrend in indirect marketing. It is an umbrella term that includes many\ntechniques like Social Media Marketing (SMM), Search Engine Optimization (SEO),\nE-mail marketing, Google analytics and much more. It combines the benefits of\ntechnology and indirect persuasion. It is always more effective to indirectly\nmake a person convinced about the quality of a brand than to tell him directly\nto buy that product. Chances are far higher that he will give the brand at\nleast a trial.<\/p>\n\n\n\n Online Marketing\nServices<\/strong><\/p>\n\n\n\n The internet is now the greatest\nmarket for selling and purchasing any product. Moreover, it is also a great\nmarketing tool that could be used in many ways to influence consumer behavior. There\nare various online\nmarketing services handy today to meet the growing needs of businesses. Social\nMedias like Facebook, Instagram and Whatsapp are accessible to customers for\nfree, but survives through the income generated through digital marketing. The\ncost incurred by companies for marketing a product digitally is much low\ncompared to other media. Its reach on the other hand far outweighs that of\ntraditional media, physically and emotionally. <\/p>\n\n\n\n There are many companies that\nprovide effective and economically viable online marketing services to businesses and\nstartups. Companies could make use of these services as per their demand and\nfinancial ability. Most of these services are much cheaper and effective than\ntraditional media marketing. Thus, for a startup, digital marketing would be\nthe best marketing choice available that could help them to establish a brand\nname within their limited budget and short time frame.<\/p>\n","protected":false},"excerpt":{"rendered":" An immediate response to this question can only be affirmative, for which there are so many palpable reasons. Primarily, one should comprehend the idiosyncratic characteristics that distinguish traditional marketing from digital marketing. While traditional form relies on explicit marketing techniques like television and newspaper ads, hoardings and posters, digital marketing is an implicit strategy that […]<\/p>\n","protected":false},"author":3,"featured_media":1367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n